But the ugly truth is that the average Joe Client simply doesn’t care. Joe is looking not for a compliant website, but for an effective website.
Good post on why web designers shouldn’t get too excited about their beloved web standards and semantics. Clients want great looking web sites that accomplish their goals.
We should however use standards in order to achieve that – a well written, compatible, usable, accessible, future-proof web site. The post brings up exactly that: how we need to explain to the client how the underlying code and the designer’s excessive relationship to semantics can help the client and in the end save more money (which is almost always the single biggest factor).